The Mix In – Cultural Tourism


The MIX IN: a Cultural Tourism Event held on 15 June 2017 at Hospitalfield , Arbroath and led by Gillian Easson, of Creative Dundee

This event was arranged by Creative Dundee and Scottish Enterprise aiming to inspire and encourage cultural tourism collaboration across the regions.

Olwyn Jack attended this event as a representative of accommodation providers DAVAA to see how we could “buy in” to cultural tourism.

The audience consisted of VS, Scottish Enterprise, Angus and Dundee Councils, colleges, businesses, attractions, retailers, artists, activities, travel agents, architects, developers and event managers, all with the same mission to find out where and how we fit in to the idea of cultural tourism.
The presenters were from a variety of places and with experience of inspiring ideas.

From the point of view of DAVAA, the most useful contribution came from Alex Saint, Managing Director, Creative Tourist Consults, who illustrated how to spread the learning from an innovative project she first trialled and tested with Manchester Museums and Galleries Consortium, a project which has played an instrumental part in Manchester’s recent cultural renaissance.

Among the homegrown presenters were:-
Transport Museum manager
Slurp (design studio)
Independent Game designer, Artist and Producer
Business Development Executive of Mountain Bike Centre of Scotland

They illustrated that culture has many facets which can appeal to a wide variety of the public and that Dundee and Angus has the capacity to use the creative talents of a diverse community living and working in our region to increase our visitor numbers.
This article gives only a brief outline of what was an enlightening and enjoyable evening with lots of ideas to bring back to our members. Please look at the websites to get an idea of what you would like us to explore further and perhaps spark your interest in connecting with cultural tourism.