DAVAA Events /V&A Dundee, Cultural Tourism and new market opportunities

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July 25, 2017 @ 2:00 pm


V&A Dundee is set to open in 2018, bringing an influx of new visitors to the city region. Alongside this, the four local authorities (Dundee, Angus, Fife and Perth) are working together to package the region as a new leisure tourism destination, focussing on Cultural Tourism with agreed regional target market segments Food-Loving Culturalists, Curious Travellers and Adventure Seekers (in line with VisitScotland UK segmentation).

This informal event provides an opportunity to hear from Tara Wainwright, V&A Dundee and Jennifer Caswell, Dundee City Council about these exciting initiatives, how accommodation providers can make the most of the upcoming Cultural Tourism and new market opportunities, and discuss any questions you may have.

This event, scheduled to last 1 hour and 30 minutes,  is free to members and refreshments will be provided.